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Geely Business Analysis
The moment globalization becomes a circumstance, corporations try to available oversea industry. Here, we'd like to take a look at a Chinese private-own automobile firm Geely. As china's top rated car developer, Geely introspective the planet's eyes just lately. In 2004, Geely plans to foreign trade 5, 1000 vehicles towards the Middle East, South America and North Africa after shipping and delivery 1, 1000 cars to Syria in the fourth 1 / 4 of the year 2003 at US$4, 000-$6, 1000 each. This season, Geely wants to open ALL OF US market. But with many solid competiters in car manufactory in ALL OF US, with poor reputation about chinese item, How does Geely find an suitable approach to develop its business? This daily news will try to obtain the answer. Initial, we is going to introduce Geely background to help reader know its history and present situation. Then we all will do SWOT analysis and Entry method comparison toward its current status to get a better procedure for Geely to enter in US. We all will cover phase 4 and chapter 16 in this daily news.
Although it's hard to get a new auto manufactor type in US marketplace, which is roughly saturated and full of strong competitors, Geely still has its own advantages and oppotunities. Its super-low price becomes a packet to knock the door individuals low end vehicles market. A few other famous and successful manufacturer bulid a great model pertaining to Geely in car photo, design etc . Also, US market is huge and American people have an increased consumption, if perhaps Geely can easily catch the oppotunities, the opportunity to success will be great. At this point, let's check out its organization background.
Geely automobile company was available on March, 1997 in Zhe Jiang Chinese suppliers. It is a non-public own vehicle company. The registered capital of this firm is RMB 20 million. In 2001, Geely vehicle became the first permitted private organization in terms of vehicle manufacture in mainland Chinese suppliers. The chief of the organization is Li Shu Venne. He has good associations with the Chinese government market leaders and Zhe Jiang province government leaders. China has high economic growth rates since eighties. Many China people produce a lot of money annually. Most of them need to own vehicles or require cars for most reasons. So the Chinese car market turn into bigger and bigger. It possesses a good possibility to Li Shu Fu wonderful employees to comprehend their fantasy: " Make the best Automobiles, ordinary People Can Afford. вЂќ Geely automobile business hires various workers to create different styles cars in Zhe Jiang region and works big organization in mainland China, Middle section East, the southern area of America and Africa. The operation from the company could affect the monetary growth of Zhe Jiang region. So , Geely automobile business always gets support from the Zhe Jiang province government. Gerry automobile company is focusing on low-income market in mainland China. In the initially half of 2003, Geely Business produced 34360 units of cars and renews the best prices of its products inside the automobile market, so the business shared a few. 84% in the total China car industry. At the same, the company made technical cooperation contract with German Rucker Organization. The assistance agreement allows Geely auto to improve it is products' quality quickly. The corporation gets accomplishment in domestic market after its initial car introduced off in Linhai City Zhejiang Region. On June, 2003, the main one hundred thousand Geely attention launched away in Zhejiang Province. This company has transfer & export license plus the ISO 9001 quality system certification, therefore it is very easy to get the company to export usana products to other countries. Gerry Company attempts to enter in intercontinental market as its foundation. The business sells usana products or creates extensive trading relationship in several countries and areas seeing that 2003. It seems like to get success in Middle East, Southern American and The african continent because the organization exports large quantities of products to people areas per year. This company searching for...