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Positive and Unfavorable Reactions towards the Use of These kinds of Controls

 Positive and Negative Reactions to the Use of These Controls Essay

Within the Starbucks organization control mechanisms such as, bureaucratic control, market control and clan control will be put to use daily. With any type of control mechanism there are great and adverse aspects to each. Let us look at the positive and negative reactions to control systems within the Starbucks organization beginning with bureaucratic control.

The use of bureaucratic control for Starbucks can be implemented and managed within the executive level. At this level, bureaucratic control is used simply by management to control employee tendencies through a system of rewards and formal procedures. One way Starbucks implements it is formal methods is throughout the control of franchising. Howard Schultz the owner and creator of Starbucks is definitely quoted on franchising simply by stating, " Starbucks continue to be steadfastly opposed to franchising, in order that the company could control the caliber of its products and create a culture common to most stores”(MHHE). Starbucks uses bureaucratic control favorably by maintaining control of its product and location sites. Negatively this may impact bureaucratic control with regards to franchising. Unlike Starbucks, Burger king encourages franchising. It is throughout the independent owners of McDonald's franchises that creative and new products are created and put into the companies menu. Many ideas for new products on the menu come from the franchisees answering customer require (MCDONALDS. COMPANY. UK)

Marketplace control is another type of control mechanism utilized by the Starbucks organization. Industry control is unique in of itself since it deals primarily with control function of management. This kind of control is utilized by Starbucks when it comes to the region involved with staffing needs. Starbucks can hire ideal workers by offering higher than industry average pay to its personnel. By manipulating the market salary levels, Starbucks may use market control in a confident aspect for themselves. Market control while helpful to Starbucks may impact them...

References: www.mhhe.com/business/management/.../starbucks-1.html

http://www.mcdonalds.co.uk/static/pdf/aboutus/education/mcd_franchising.pdf

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