H&M Company Guide

 Essay upon HM Business Overview

Garments Retailing -- UK -- October 2012

H& Meters

What it does|Young fashion retailer. Market leader in Germany. | Latest year-end|November 2011

Sales |SEK110 billion/€12. a couple of billion (+1. 4%)

Working profit|SEK20, 379million/€2, 257 mil (-17. 4%) | Quantity of stores by simply fascia|2, 472 (inc UK 213)


Countries of operation|International

Business data and competitor intelligence|For further business retail info please see a following areas: Market sharesFinancials and outletsSpace allocationRetail item mixOnlineConsumer profiles

What we believe

Nonetheless room to grow

The poor performance in 2010/11 mirrored the impact of recession in Europe, substantial cotton prices and the durability of the Swedish Krone. There is no suggestion that H& M has strike problems. Progress must slow simply because of the size of the present business. But there is nonetheless huge expansion potential. H& M opened up 35 retailers in Chinese suppliers in 2010/11, but still only has 82. It is not in India and has only opened their first retail outlet in South America. It is for most European countries which is poised ready to expand should circumstances allow. It has only 20 shops in Hungary and 8-10 in Poultry.

Compelling give

H& M is one among a small group of young trend retailers which includes capitalised for the internationalisation of young fashion. It combines low prices which has a responsiveness to changing styles, quickly having designs in the catwalk for the stores, though probably not when as Zara.

This can be a very compelling offer, and one which has been enhanced by link-ups with leading designers. The first was Karl Lagerfeld in 2004 as well as the ranges soldout in record time. Others have implemented. They are very well managed limited editions, that are as much advertising for the chains because commercial endeavors in their individual right.

The latest is the men's underwear range with David Beckham, plus more must certainly follow. The idea is a good one and have not (yet) become stale. Another one is while using French fashion house Maison Matn Margiela. You should be introduced in November 2012, and you will be made available in only 230 stores around the world.

Online improving

The web offer is fantastic, with the opportunity to " dress” models in just about any clothes of interest. H& M was slower to start online exterior its home market and still provides much capturing up to perform around the world. Nevertheless at least it now recognises the value of an online offer in fact it is being widened.

H& M is at the peak of their game and still has plenty to go for.

Company history

1947|Erling Persson opens the first Hennes womenswear shop in Västerås, Sweden. His goal is usually to develop a apparel store incorporating high sales volumes with low prices. | 1964|Entry into Norway.

1967|Entry into Denmark.

1968|Hennes buys Stockholm-based hunting and firearm store, Mauritz Widforss. Obtain brings in menswear for very first time. | 1974|H& M floats on the Stockholm Stock Exchange.

1976|Entry into UK.

1980|H& Meters begins providing through mail-order.

1980|Entry in to Germany.

1998|H& M launches a transactional website in its domestic industry. | 1998|Entry into Italy.

2000|Entry in Spain.

2003|Entry into Italia.

2004|Karl Lagerfeld for H& M collection.

2005|One-off collection by Stella artois lager McCartney in November. Pre-Christmas jewellery collection by Solange Azagury-Partridge. | 2006|Online sales rolled outside the Nordic countries for the first time (to the Netherlands). First stores in the Middle East. Collaborations with Madonna and Viktor & Rolf. | 2007|First retailers in Cina (Hong Kong and Shanghai).

|Launch of new store file format, COS.

|Swimwear collection with Kylie Minogue.

2008|Buys 60% stake in private trend company Cloth Scandinavien ABDOMINAL, owner of Monki, Weekday and Low-cost Monday brands. | 2009|Launched H& Meters Home in seven Countries in europe via internet and catalog. | 2010|H& M House launched in the UK. UK online site should go transactional. | |Announces cooperation with People from france design home Lanvin to supply...

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