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03.09.2019-323 views -Promotion Strategy

 Promotion Technique Essay

Promotion strategy

Advertising is to attract customers to get, and this involves conversing information among distribution channels. Promotion Targets

There are 3 promotion targets which are notify, persuade and remind (MKT303 Lecture notes, Search engine marketing. 3, 08, P. 14-9). Since you will find existing rivals to produce basic safety cars, Toyota should employ persuade goal to show customer Prius is better than other brands cars. Factors that affecting Promotion Mix

• Nature of market

Toyota is a major international company that their promo will be all over the world. In Australia Toyota should pick the capital city such as Sydney and Melbourne. Those city have more consumer to purchase the product. • Nature in the product

Due to Prius is actually a high engagement product which can be more expensive and associated with high risk, consumers would desire more info to decide purchase or not really (MKT201 Lecture notes, Sem. a few, 2008, P. 101). Consequently , Toyota ought to provide greater detail for the Prius like the safety system, styles, value, guarantee and retail stores. • Stage inside the product life cycle

Toyota with the maturity stage which means there are numerous competitors available in the market. The advertising objective is persuading. Consequently , the company needs to be aggressive to persuade client to buy the car. They also have to use some campaign skill to boost the demand of Prius. • Stages in the consumer adoption process

Due to the persuading aim of Toyota they will use evaluation and trail in the adoption process. Toyota will likely need to show the benefit of Prius towards the competitor to win clients interest to Prius. • Combination of Force and Pull Strategy

Toyota would use the combination of drive and take strategy. Toyota is applying some intermediaries to sales their cars. Push technique is to direct to the channel member in order to encourage to stock their cars and also put their car within a better location. Toyota might offer low cost to the...

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