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Retailing and Department Store

 Retailing and Department Store Article

Retail Online marketing strategy

Case: Sephora

1 ) Sephora's marketplace is women and men who value beauty and think remarkably of their own overall look. Its segmentation is set on people who work with cosmetics, skin area or hair care products and fragrance products, after some bit more expensive price. The decoration, types of brands, as well as the atmosphere in the shop store attract its segment.

2 . Women like the self-service environment of Sephora rather than the service-oriented environment in department store aesthetic areas since they can sample everything they interested in by way of a own. Through the organized category, women can explore and sample different beauty products with no pressure via a salesperson when ever shopping in a department store. That way, customers usually takes the time and revel in more prove shopping experience.

several. Sephora was unsuccessful in Japan and Germany as a result of lack of knowledge of the ethnic different. Their unique retail notion of self-service may be one of the key items that business lead Sephora to success in other countries but it also becomes a weakness after they entered the Japan and Germany markets. Japanese individuals are not used to the expertise of self-service buying environment. For these people, lacking of customer service in a store is definitely quiet strange. Otherwise, Sephora pay much attention on selling scent products in France, and cosmetics in United States, nonetheless it failed to assess the target product when providing in Asia.

4. I believe a natural beauty retailer can make a successful transition online not only by taking proper care of the design on the internet, they also need to update the web page often. The web page should better provide the depth of artists and items with pictures, the demos and the comments. It is also a good way to highlight some popular products around the homepage and promote available products. Internet marketing on search engine may help to increase the consumers. Sephora...

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